Turn Features Into Benefits For Maximum Marketing Appeal

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

How To Make Money With Videos And Maverick Money Makers

How To Make Money With Videos And Maverick Money Makers

You can easily make funny video websites, and then profit from them nicely. This is a new trend in internet marketing and produces great profits with Maverick Money Makers.

Key to the development of a video is a catchy domain name and video title. A catchy, unique and memorable name is key to not only getting traffic but maintaining traffic.

2. Getting the videos.

You can easily lift videos from popular video sites or do linking and back linking with other video sites as well. Many sites are created to share videos as well. So getting the videos to supply for your funny video website is relative easy.

3. Making the Money with Maverick Money Maker

Making money off your site is going to consist of different forms income streams. From click on ad’s, banner advertising, and actual products which you can sell on your site and receive heavy commissions from.

Start Pay per click accounts at Google and Yahoo. I suggest you then find ind internet products which will coincide with the type of videos you’ll be showing to promote Maverick Money Makers. Once your site develops traffic, you can start to hit up larger business’s for banner ad’s which can pay you very well to advertise on your site. The combination of different income streams will bring in a steady income flow as long as your traffic is ramped up.

4. Putting your site together.

There are specific programs you can get for building sites. They will take the headache of “coding” and allow you to set up your site quickly and effortlessly. A good ” how to make a video website” book or manual will show you exactly what needs to be done to produce a profitable site to market Maverick Money Makers or any other product that you may be interested in.

Maverick Money Makers is a private
society that will teach you how to
build a six-figure a month business on the internet.
If you want to make money online,
join the society before it’s too late.

Advantages And Disadvantages Of Online Trading

Advantages And Disadvantages Of Online Trading

Online trading means trading of stocks through internet. In simple words online trading has brought the stock exchange literally to our homes. There are dedicated sites that offer online trading platform to indulge in trading of stocks. Since the introduction of online trading there has been a surge of investors, primarily new investors who were earlier shying away from the market. Online trading has made it possible to trade in different kinds of securities like stocks, bonds, futures, options, ETFs, forex currencies and mutual funds. There are some obvious differences between online and traditional trading. In traditional trading the activities are carried out through a broker, he helps the trader with suggestions on how to proceed in the trade. The transaction is carried out through archaic communication tools like telephone. The broker assists the trader in the whole process in the form of collecting and providing information for making better trading decisions. In return of this service the trader charges a commission on every trade, which is most of the time on the higher side. The traditional form of trading is a time consuming process and generally benefits long time investors who dont do much trading.

On the contrary there is a change in the process when it comes to online trading. Stock brokers have their websites through which they provide a platform to indulge in online trading of stocks. The platforms are very useful because they provide additional information like market data, news, charts and alerts. Market data is provided in the form of levels namely 1.5, 2 and 3. Day traders are the kind of traders who require every level of market data. Trading decisions are taken by the trader himself. Traders are allowed to trade more than one product, one market and/or one ECN with his single account and software. It is important to note that all trades in online trading are executed in (near) real-time. Online brokers in return of their service charge trading commissions and fees for the usage of the software.
Advantages

Fully automated trading process with access to advanced trading tools.
Online trading of stock allows trading in real-time market data and multiple markets and products.
Possible to indulge in faster trade execution that facilitates day traders in swing trading.
It is easy to open and manage an account and does not have any geographical limitations.
Online trading favors active traders, who trade in bulk but demands lesser commission.

Disadvantages
Online trading is risky if trading is done extensively on margin
There are chances of trading loss in case of mechanical/platforms failure
Online traders fall sort of constant support and suggestion
The fee of online brokers vary

Having said everything, online trading has been a big boost for the stock market.

How To Make Money Online Without Investment Starting Today

How To Make Money Online Without Investment Starting Today

This article will share with you how to make money online without investment. Everyone wants to earn ” internet money”. The best way is to do this is with no experience and with zero cost. Imagine this, you could have multiple sources of online income. This will increase your streams of income. Get rid of the myth that you need to own a web site, you must have online product to sell or you must acquire the technical skills or “internet savvy” for your to earn “internet money”.

You could still earn “internet money” if you are not a web designer or a marketing genius. You are still wondering how to make money online without investment? Explore the following ways.

1. Online Writing

You could certainly earn “internet money” if you love writing. There are article directories or websites which pay you money if you submit or contribute your writing to them. Explore these sites, for example, Helium, Hubpages, Squidoo, Snipsly and Info Barrel. Start writing and sharing and start making money online without investment.

2. Affiliate Marketing

This is the best online business model for a beginner online marketer. Basically, you promote some else’s product online and you get paid a commission by successfully done so. You could get the affiliate products for free at the affiliate networks. You could use article marketing or even blogging to promote the affiliate products.

3. Blogging

You don’t need to have a website and you don’t need to know about web designing for you to set-up and blog. You could even set up a blog for free within minutes and start posting. Place ads for free on your blog and you will get paid when the visitors click on the ads. You could even place your affiliate link on your blog and promote the affiliate product through your blog. Again, share you story, your passion or whatever interesting topics through your blog and earn money online without investment.

How to make money online without investment? Explore the above now and integrate online writing, affiliate marketing and blogging and start making “internet money”. Isn’t it wonderful for you to be able to earn money online without investing a single dime?

How To Approach People For Network Marketing Success

How To Approach People For Network Marketing Success

To stand out in network marketing you need to think differently. Most people who start in network marketing need to switch their point of view; you need to be the messenger and not the message. Once you get your mind around this fact you will notice a large difference in your network marketing business.

A common mistake marketers make is to think of themselves as the message. I know when I started this was a mistake that I made on more than one occasion. All this lead to was me getting nervous to talk to others when I really never had a reason to be nervous at all. It can also lead to people getting extra excited for a yes and get overly upset if they receive a no.

Let’s compare your business to other businesses that have messengers we have in our community: 1-800-flowers, Papa Johns, and even Gorilla Grams all come to your door by messenger. The deliveryman or woman could care less if you want their delivery or if you reject the package as soon as you are made aware of its existence. Their job is strictly to deliver the package (message) and move on to the next stop.

For some of you this may be the first time you are hearing this but many people want what you have. That was my attempt at humor but seriously, a lot of people are searching for the right opportunity or project, it is just up to you to guide them in the right direction. The main thing you have to worry about is getting your message out to as many people as possible.

If you are looking to take most of the pressure off of you then you need to use business tools; these help you communicate the right information every time. You are making things simple so people can understand your message and then they can duplicate what you are doing. At the same time you are putting a piece of the company into someone elses hands.

It is up to you to determine how many people you are going to get your message out to. Use the internet to create a predictable path for your business and take the guesswork out of building an income, while at the same time inspire people, unify your team, and simplify your strategy.

Where To Get A List Of Boat Auctions Liquidating Bank Repo Boats

Where To Get A List Of Boat Auctions Liquidating Bank Repo Boats

Many people sell their boats in the current times of recession to tide over their financial crisis. They decide whether to see their home, car or boat during belt tightening. Banks may auction boats which may have been collected by it as collateral in return for a loan. When the loan remains unpaid banks put up these boats for auction. The boat can also be put for auction by a bank in what is called boat auctions because it may have been abandoned.

You can get a list of boat auctions from banks and financiers who may hold auctions which can be your best bet. The bank will wish to get rid of the boat as early as possible to regain the amount lost and to avoid maintenance cost on the boat. So such boats can be purchased at a great discount and you can get a discount of even as much as 50%. Less frequently, you can also buy boats in police auctions. You can check the listings of boats online and know what is available. You have to think of transport cost if you live somewhere else as it is going to be a large purchase.

You must also check the boat properly before purchase to identify possible damages and oil spills and stains etc. You have to be extra alert because the boats are mostly sold in as is” condition in a boat auction. You must also check the condition of the engine because it can become very expensive to fix it once it gets repaired. You can check the places where repo boats are available if you wish to buy a boat but are not confident about arranging for initial finance! Many investors buy boats at 40%-70% discounts in auctions and resell them to people who have the affordability.

You can get fabulous discounts on bank repo boats and benefit from such deals. These boats were initially well maintained by people who cared for these boats. Wear and tear on such boats is also minimal because the use of boats is seasonal in most places. The repair work on such boats can also be minimal and may just require a coat o painting if any. Owners also maintain such boats very well for safety and insurance reasons.

Those who repossess boats such as finance companies and banks wish to dispose the same quickly because these are basically non-performing assets on their books. They are sure that they cannot get a very high price for the boats in these times of poor economic condition. Hence they wish to dispose the boats as quickly as possible.
You must take up research before buying a repo boat for personal use or from the viewpoint of investment. You can also find several auction sites that enlist boats for sale throughout USA and Canada.