Pay Per Call Marketing and Its Advantages
Nowadays, there are at least a billion smartphones all over the globe. And with the convenience offered by click to call, businesses are watching more customer-initiated phone calls entering through their mobile marketing efforts. In fact, it is predicted that yearly calls to businesses will rise to 162 billion in 2019–more than twice the 2014 volume!
As calls go on the rise, enhancing your business or performance marketing program using pay per call markettechniques sound extremely easy. But below are bottom-line benefits pay per call markettechniques offer:
Maximized High Value Leads
Pay per call markettechniques are the most effective way to engage your mobile audience. Instead of taking mobile customers to a landing page with your form, they can easily tap a click-to-call call button to reach your business. Over half of mobile searchers even say that they usually need to call a business from a mobile search ad. Even in the digital generation, customers are purchasing on the phone more than ever.
Quality Control and Security
Marketers, performance-based marketers in particular, are very concerned with lead quality, aware that a positive ROI depends on it. With phone calls added to your marketing strategy, you’ll quickly observe an increase in lead quality for two core reasons:
First, as previously mentioned, phone calls are naturally higher quality in comparison to digital leads because callers have stronger buyer intent. Additionally, calls have 100% contact rates, as opposed to digital leads which could be old, recycled, or simply impossible to contact.
Secondly, using pay per call, quality controls will be at your disposal, so that the only calls you get are those you want.
With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. You’re basically monetizing an entire new stream of traffic, and when you raise your lead volume, and maintain or even enhance quality, you have a surefire formula for a higher ROI.
Total Visibility and Control
Being a digital marketer, you’re accustomed to getting insights into online conversions and the path to purchase. With pay per call, you have the same kind of visibility, topped by insights you can never get from digital transactions. Pay per call markettechnique analytics provide vital information, including:
Sources of call traffic
> Most effective campaigns and affiliates
> Call conversions and results>
> Customer behaviors and preference trends
> Extensive caller profiles
> Total view of the path to purchase
Pay per call markettechniques also provide you full control over the call experience. With access to these insights and tools, individual campaign and general strategy optimization becomes a lot easier and more productive.