Anyone in the home based business industry should have heard about attraction marketing. This method of marketing is the hottest thing on the internet today, and used by all big time marketers. Some might call it magnetic sponsoring, it does not matter what you call it what is important is how you use it in your business.
So here is my definition of attraction marketing. Attraction marketing is a system by which you pull targeted prospects to you. You attract prospects to you, and then to your primary business. You do that by providing value first so they want to work with you then you offer your primary business.
The key here is to offer value, service or experience to your prospects. Most network marketers are not looking for another home based business. They are looking for someone who can help them catapult their business quickly and easily. Every new home business owner has one main problem, driving traffic to their opportunity. You meet that need with an attraction marketing system that solves their problem.
Now as a new home business owner you might be saying to your self I don’t even know how to do that how do I offer to assist others? Simple, use other marketer’s products. There are many great products on the market that teach people attraction marketing and how it works.
Now this is not ideal, what you really want is your own marketing tool, but while you are gaining experience, building your downline and developing your confidence you too will be able to create a duplicatable system for all your distributors to follow.
You can also define attraction marketing as a lead generation method. Let’s face it not every person that is attracted to you will eventually join your primary business. As a matter of fact, statistics state that about 98% will not. So by having your own or other affiliate products to offer, you can still make money. So never limit yourself to just your primary big ticket product.
The real key to attraction marketing is making yourself an indispensable source of information that will literally have people calling you, rather than you chasing after them. If you do this right nine out of ten people you talk to will join your business opportunity and that beats all the current odds. Plus they will stay with you for the long haul.
That’s important….if your current business opportunity disappears for whatever reason, then you can join another opportunity and have an instant downline of loyal distributors. Once you prove yourself as a leader people will follow you. In this case “if you build it they will come”.
If you follow these few tips you will find that you have a home business that flourishes and a team of people that will follow you anywhere.