Category Archives: Marketing

Marketing by Large Companines. Pepsi and BAPE

Marketing by Large Companines. Pepsi and BAPE

Many companies try to find the most innovative ideas to get their products out to the masses. Pepsi is one such company that achieved this task. This was done with them getting the most popular fashion designer in Japan, Nigo, to design a set of limited edition Pepsi’s. The combination of the two could only lead to great things, from a marketing perspective. You were bound to have sales, better customer awareness and popularity for both products.

Nigo is a famous and well sought after fashion designer from Japan. He is the creator of the popular Bathing Ape clothing line. Nigo’s creation of limited edition clothes was a reason for his brands popularity. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. With Nigo creating a set of limited edition Pepsi cans, it could only result in success for the two entities.The success Pepsi and Bathing Apes could only help them in this brilling marketing plan. On one end Pepsi would be seen as cool and trendy. On the other hand BAPE would be exposed to a whole new audience due to the reach of the Pepsi product. By Pepsi using the style that Nigo has used with his BAPE clothing line, it could have the same success. An increase demand for an elusive product. The issuing of limited edition Pepsi will create demand and if the supply is right, the profits could be very healthy for Pepsi.

Another big benefit to be obtained through Pepsi and Bathing Apes was the increase in sales. The brilliant marketing idea of Pepsi cans designed by Nigo would affect sales positively in the short run. This also had an effect on Bathing Ape / BAPE sales too, as people who didn’t know about Bathing Apes before, were now exposed. This was a win win situation as a company’s main goal is to make a profit. This also helps them in the long run; sale wise as people could become attached to a brand, just because of the cross marketing. So Pepsi could receive customers who only drink their product because it was once associated with designer Nigo. The same could held for Bathing Apes as they receive customers who discovered their product through the limited edition Pepsi. Bathing Ape and Pepsi together was the perfect marketing choice for both companies. It allowed a multi-national corporation to push their product with an exclusive and high demand brand. The two would benefit from exposure to each demographic market that they controlled. The Pepsi and BAPE combination was the perfect match especially for a culture that embrace the street design and soda pop. BAPE and Pepsi was a perfect decision, one which both companies would not regret. Pepsi and Bathing Ape would benefit tremendously from this marketing plan. The increase in demand would result in an increase in sales, making both companies very happy.

Blog Beast Creates A Home Business Marketing System

Blog Beast Creates A Home Business Marketing System

Blog Beast Creates A Home Business Marketing System. Blog Beast has created a marketing plate form to help any local business get found by their customers.

Eagan, MN, October 03, 2013 – Blog Beast Creates A Home Business Marketing System. Blog Beast has created a marketing plate form to help any local business get found by their customers. This new viral marketing system makes it easy to dominate a local community Nilsson says because it eliminates the technical problems in building a website.

Blog Beast will help all business to dominate your local or even regional market and explode your business online, all without spending more than a couple extra hours a week. AND it will cost you WAY less than traditional advertising methods such as yellow book ads, direct mail campaigns, bill boards, or newspaper ads.

Blog Beast simplifies the audio/video blogging experience by allowing the user to record video or audio with the aid of a mobile app. With two simple clicks, anyone can post a podcast or video online from a smartphone or computer, making Blog Beast essentially “grandma-proof.”

Sharing is also easier because Blog Beast allows users to reblog posts from other Blog Beast sites, giving the original author credit, while posting the content within their own blogs. A new proprietary commenting feature allows readers to share blogs and their blog comments on social media platforms with links back to the original blog posts.

Nilsson says, After intentionally staying on the fringe of the Home Business/Network Marketing Industry for a dozen years, the careful evaluation and due diligence of a dozen different top internet marketing systems, it was obvious that Blog Beast had the perfect combination of product, leadership, training and appropriate market timing. It’s very rare to have all of these elements come together in one powerful structure all at the same time. Together we can make a huge and important difference in people’s lives.

If you are interested in learning more on how Chad Nilsson can help you, Mr. Nilsson can be reached at 651-330-8032 Or visit him online at: Chad. or

Press Release Distribution Service by Straight Line PR ().

Contact: Chad Nilsson WCN, Inc. Eagan, MN 651-330-8032 Chad.

Top 10 Email Marketing Tips

Top 10 Email Marketing Tips

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt-in subscription manager or trial download options.Sending emails to millions may not work; sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt-in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non-interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.

Email Marketing Tip #4: You must always have an unsubscription link in your email.If the user unsubscribes from your list, you must stop sending emails to that email address.

Email Marketing Tip #5: Avoid sending same message multiple times to same email ID. Your Email Marketing Software should have reliable tracking to control redundant emails.

Email Marketing Tip #6: Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers inbox. In case if you want to show some attachments to your subscribers, upload on your website and send an URL to download the file.

Email Marketing Tip #7: Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement. Email Marketing best practices is to avoid SPAM and reaching recipients inbox. Text emails are faster than HTML emails and may avoid many SPAM issue

Email Marketing Tip #8: Avoid SPAM filtered words in your article to reach your audiences.

Email Marketing Tip #9: Most of the emails should be delivered to your subscribers in the week days to get maximum benefits. However, personal user products like weight loss, health, beauty items, etc. and related emails must be delivered in the holidays to get more attention.
People will love to search these kind of products in the week ends at home, not at office.

Email Marketing Tip #10: Reducing the price is a good technique to attract buyers during economic downtime. Create offer pages and coupons and start sending emails to your opt-in list. This will get more sales than regular sales.

Good luck for your Email Marketing Success !

Linked In Basic Marketing Blunders

Linked In Basic Marketing Blunders

Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you’re asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since “basic membership is free,” the typical recipient of this invitation will go ahead and join. But even if it doesn’t cost money, joining would take time. You still need to “sell” people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can’t assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else’s doesn’t make a good impression. Even if the text provided by Linked In were effective, which it’s not, you’d want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

Microblogging Marketing, The New Chinese Internet Marketing Strategy

Microblogging Marketing, The New Chinese Internet Marketing Strategy

The same with other countries people in the world, Chinese people like to join social networking to communicate each other more and more. By the end of April, 2011, the registered users of Sina microblogging has exceeded 140 million. So you definitely will not neglect the function of microblogging in Chinese internet marketing strategy.

Undoubtedly, microblogging is changing the traditional way of information transferring. Now in China, Sino microblogging has become the first major platform for interactive, personalized, and sharing information.

As a new marketing method, microblogging marketing is much different from traditional marketing and advertising. The professional internet marketing company will pay more attention to communicating with internet users and dig the real value of products. The experts will create brand marketing value, and implementing customers initiative. They will study the behavior and interests of customers. Based on this, they make social networking marketing strategy solution to increase brands value. By persisting and progressive communication, help brand set up long term and stable relationship with customers, so as to realize the value of the depth level of communication.

Of course, an experts and professional company is needed for your microblogging strategy in China market. First step, you have to localize your products or services contents into Chinese language. The experts will study your contents carefully and create unique Chinese-language strategy tailored to your target customers. Second step, the experts will follow your new contents add and changes, whenever your blog contents, products listing or anything else changed, the change will be translated into Chinese in time and to be available by Chinese visitors. The third, expanding number of your target visitors and potential customers. The professional company will interact with those people who are interested in your products and services. Some of them will become your followers and you will have thousands or even more microblog users following your account. And the contents of your Chinese blog will be forwarded by the followers rapidly.

The last and most important point is that you can get the most directly and useful information from visitors and customers. To be foreign supplier, maybe you are not so confident of your service and products in China market. Through the message and comments left on the blog by online visitors, the professional China SEM service company will let you know the customers feedback quickly. You can adjust and improve your products and services according to Chinese habits and interests, thus your services and products will be more competitive and influential in China market.

What is your next step to expanding your business in China? The powerful influence and outstanding results will be surely expected through microblogging marketing .

Mobile Apps are Effective Marketing Tools for Local Bars

Mobile Apps are Effective Marketing Tools for Local Bars

In the turn of the new millennium many people already owned and used mobile phones. The phones in use back then were limited to calling and sending simple text messages. That was before the advance of the smart phones. Smart phones are a type of mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks. Smart phones can now be used as effective marketing tools. All types of small businesses can benefit by having a mobile app developed specifically for their needs. This article focuses on mobile apps for bars.

Mobile apps for bars are those mobile applications which have been designed to serve the bar and or restaurant niche. The app should be equipped with certain functionality in order to turn it into an effective marketing tool for the business. Some of the functionality should include a coupon management system, mobile ordering, payment processing, a marketing list, and more.

Building loyalty with check-Ins and coupons.
One of the great ways that the mobile app is useful for the bar industry lies in the loyalty coupon system. A loyalty coupon system refers to a method employed by the business to reward the customers based on their loyalty to the business. Every time a custom comes in they can check-in using their mobile device. Each drink or food the customer consumes can also be tracked through the mobile app system. The business owner can decide how and when to reward their customers with a special coupon. For example, they may give away a free drink after five check-ins. The customers are suddenly motivated to come back into the business time and time again. Whats more, every time a customer checks in or unlocks a coupon, theyre prompted to share their experience with their circle of influence via text messaging, email, Facebook and Twitter. Their friends will then receive a request to join the mobile app community, and eventually pull them to the bar or restaurant.

Communicating effectively with customers via push notifications.
Push notification capability is one of the most effective features that a mobile app should have. They are very instrumental in customer marketing. Push notifications are instant messages that are delivered to customers phones and deliver an astounding 97% open rate. The bar may notify their customers of a special event, a special discount or simply invite previous customers to come back with one push of a button.

These are just two of the many features a mobile app can provide. Bars and restaurants would also benefit by enabling mobile ordering and payments, integrating their social accounts including Facebook and Twitter, having a Fan Wall for customer interaction and more. A mobile app will enhance any business marketing efforts.

Common Online Marketing Approaches of Social Media Consultants

Common Online Marketing Approaches of Social Media Consultants

Here is the rationale why any rising business entrepreneur should go online: Internet is equivalent to touching base with limitless target audience. How then can you tap into this massive medium? First you need to know what social media is. You can actually hire social media consultants to then help you transform your offline strategies and enhance them to reach higher marketing grounds online.

Social media is popularly known as the most effective web-based platform Internet users can utilize to share information and interact with several people from different places. To fully explore its potentials, social media consultants often make use of the strategies below.

Link building. Enabling external link sharing and link creation is one excellent trait that social media consultants always put into practice. If you have excellent content and blog entries, you can share this information via link building and subsequently drive people to your sites. You may post comments in various social network sites and then add link to redirect viewers to your site. If you can regularly post highly credible comments and opinions, you could definitely invite people to visit your site. One way to keep them come back for more is to generate well researched and constantly updated web content.

Bookmarking. Tags and bookmarks are critical to enable your contents be easily shared and spread in the World Wide Web. Encourage others to bookmark your page, content and media files. Additionally, you can also place “vote” and “rate this” icons to encourage quality content promotion.

Connect Effectively. Perhaps the most appropriate term here would be “to engage” constantly. Mere presence via a website is surely not enough. You can only be effective if you are very much in constant interaction with your target niche. Take part actively by sharing your thoughts, comments, and ideas in various community discussions and online forums. Please narrow down to your targeted niche to avoid wasting too much time on thing not relevant to your business. Share your content with your networks and encourage them to share their thoughts too. In the Internet, it is the public actually who is the most critical producers of content. Their thoughts and opinions matter more than sweet advertising words. Testimonials, for instance, are excellent in convincing more people to try your products and services.

Start looking for highly competent social media consultants now and visit for the latest Internet marketing strategies that work.

What is Lifestyle Marketing – It’s Genius

What is Lifestyle Marketing – It’s Genius

Lifestyle Marketing is a genius concept. Top internet marketers are using this technique to sell their opportunities. The reason for this is because the FTC and other institutions have been really cracking down on all these websites that use over inflated income claims and statements as a form of attracting prospects into their business. These income claims are usually false and all they do is clutter the internet with more junk and garbage.

But what is lifestyle marketing? and what can it do for your online business?

Lifestyle Marketing simply put is, you marketing your business opportunity in such a manner that it allows your prospect visualize the lifestyle they could possibly have or afford if they joined your opportunity rather than how much money they can put in their bank account.

For example, you can set up a website and instead of putting images of money and claiming to make $5,000 in 24 hrs (which is ridiculous) you would place images of you spending time with your wife/husband at the beach, with your lap top sipping on a pia colada on a Wednesday afternoon. See those images have a much more powerful effect on your prospect’s mind because it facilitates your prospect to visualize what is possible.

People join an opportunity not because of how much money they are going to make, rather they join because of the possibilities and opportunities it can give them to live the life they always dreamed of, whether it be spending more times with a husband, wife, children, friends or just doing what they love, golf, flying, sailing, etc.

Like the CEO of CarbonCopyPro Jay Kubassek says, “market from the heart and the riches will follow, including money”. This statement could not be any more true. And that’s what lifestyle marketing allows YOU to do. It allows you to market who you REALLY are and market your core values and principles.

By marketing your core values and principles you will be attracting people into your business that share the same wants, needs, and most importantly your values. You will build a much stronger team, your duplication rate will be much higher which means your team members will be making more money and in essence your business will explode.

Market to what’s possible, not how much money someone can make. Money is just an instrument that you will use to do the things you’ve always wanted, but the true desire is to live the lifestyle of your dreams, THAT’S what you market.

Stay true to yourself and who you are, and you’ll see an endless stream of prospect just like you wanting to join your business. If you’re not where you want to be, it’s OK. Work on yourself to become the leader you want to become , but your essence, your core values will never change.

You can watch a video version of this article here.

Examples Of Affiliate Marketing For Beginners

Examples Of Affiliate Marketing For Beginners

Affiliate marketing is a symbiotic internet based business relationship between a merchant web owner and an affiliate. The affiliate, or affiliate marketing associate attracts business to the merchant web owners site by posting links from their web pages to the merchant site. Any business that is generated through the affiliate marketing site is then rewarded with the merchant web owner paying commission to the affiliate for referred business through their personal set up of affiliate web marketing.

Once the traffic has been directed to the merchant web owners site, the responsibility of luring the business in is no longer in the hands of the affiliate marketing associate, but in the hands of the web site owner. But the affiliate will be compensated for the referral of business by way of whatever is agreed upon prior to setting up their affiliate web marketing relationship.

If you owned a website you could turn it into an affiliate marketing site just by back linking to various affiliate web sites and having them link to your site in return. Back linking creates a more optimal chance of your site being spotted by search engines and also creates the impression that your website is well renowned and trusted as an affiliate marketing support site. By offering a percentage of whatever profits you make from your affiliates referrals, they can benefit from your product without having to put in any effort, and you can benefit from the increase in traffic and potential buyers directed to you from them.

By constructing solid relationships with decent, trustworthy and business minded affiliate marketing associates, you could easily set yourself up with a thriving business brought in by affiliate marketing for a number of different niche markets.

There are three ways in which affiliate web marketing can occur:

1.Pay per click
2.Pay per sale
3.Pay per lead

By opting for pay per click affiliate marketing business, you would pay your affiliate a pre-arranged amount every time a person clicks on your product through the affiliates website. Pay per sale business would present the affiliate with a fixed amount or a percentage of the total sale price for every item bought that was directed to you through your affiliates marketing website. Pay per lead would be a percentage paid to your affiliate for every potential customer that they brought to your website for future business.

Affiliate web marketing has a structure of revenue sharing that can be extremely beneficial for the web owner and the affiliate, especially if the product or service you are promoting is in demand. Once the structure is in place, there is a minimal amount of work that needs to be implemented to maintain it. Changing your website into an affiliate marketing site will make it work for you, allowing you to generate infinite amounts of income from your daily flow of traffic into and out of your site.

Are You Properly Marketing Your Small Business Consulting Service

Are You Properly Marketing Your Small Business Consulting Service

It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.

The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.

Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.

Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.

The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.

It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.

It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.

They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.

So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.